Audience Research (Primary)

Before starting to produce our title sequence, I had to conduct a survey in order to fully understand our demographic. I set up a questionnaire on ‘Question Pro’ and then using social media such as ‘Facebook’ we asked people to do the survey.  After a week of our questionnaire being online, I collected the results.  50 'teenagers' took part and 27 were male and 23 were female. Here are our results for every question;

What do teenagers like and dislike? (Primary Research)

What do teenagers like and dislike? (Primary Research)

I interviewed 20 teenagers between the ages of 15-19 on what they like and dislike. I gave them a range of things to like or dislike (from food to fashion), and here are the results:

-Food: 20/20 liked, 0/20 disliked
-Drinking: 17/20 liked, 3/20 disliked
-Parties: 16/20 liked, 4/20 disliked
-Smoking: 8/20 liked, 12/20 disliked
-Sex: 15/20 liked, 5/20 disliked
-Fashion: 17/20 liked, 3/20 disliked
-Social networking sites e.g. Facebook/Twitter: 18/20 liked, 2/20 disliked
-Smart phones: 20/20 liked, 0/20 disliked
-Taking photographs: 18/20 liked, 2/20 disliked
-School/College: 1/20 liked, 19/20 disliked
-Parents: 20/20 liked, 0/20 disliked
-Friends: 20/20 liked, 0/20 disliked
-Films: 19/20 liked, 1/20 disliked
-Music: 20/20 liked, 0/20 disliked

From conducting this survey, I have found out that on average, teens mostly like food, smart phones, friends, parents and music. Because it was a minor survey, that does not conclude that all of these things should be included in the film. It simply allows a few themes and ideas to include within our film.
The knowledge that most people from my survey do not like school or college is also useful, because from that information, we could include some sort of rebellion against school in our film.

Things I included in my survey

What do teenagers like and dislike? (Secondary Research)

What do teenagers like and dislike? (Secondary Research)
Continuing my research on our target audience for our film - teenagers, I decided to get to the bottom of things and find out what teenagers actually like and dislike. From this, my group and I would be able to include these things in the film (or not), and be more aware of what appeals to our teenage audience, and what doesn't.
From my secondary research, I have found out that teenagers like:
-Loud music/Ipod
-Sleeping in
-A messy room
-Hanging with mates
-Ditching parents
-Phone
-Hot boyfriend/girlfriend
-'Cool' mates
-Social networking sites e.g. Facebook/Twitter
-Junk food e.g. McDonalds
-Food in general
-Taking photos with friends
-Taking 'selfies'
-Being alone sometimes
-Parties
-Drinking
-Porn

And apparently they do not like:
-Nosy parents
-Chores
-'Bitchiness'
-School
-Homework
-Being bored
-Babysitting

(Research carried out from www.wikianswers.com)

Of course, this is a large generalisation and not all teens will like and dislike all of the above. But as an average list, this research will help my group and I to consider our film content.

                                          Typical 'teen' situation

Our Teenage Audience

Our Teenage Audience

Our film 'Isn't that Illegal' is aimed mainly at teens from 15-19, although it may also attract young adults.
Because our film is specifically a 'teen drama' and, of course, has its main characters played by teenage actors, it is important to know what the teen audience will like and what they will most want to see in our film.
I started by carrying out some secondary research on what matters to teenagers. Here are some thoughts:

Teens share five characteristics that make them 'uniquely young':
Detached: No one desires the company of teens—they’re not unreserved as the way children are, which is why adults and children love being around each other. Because adults have reservations about spending time with teenagers and teens are skeptical of other teens—that leaves teens essentially on their own.
Oppositional: Teens define themselves not as who they are but who they are not—so the street savvy girl is highly focused on, say, not being the girl who likes riding horses.
High on influence: Teens develop special mix of exalted optimism and self-confidence when they discover their ability to understand and influence areas they’re interested in, such as politics and NGO causes.
Boundless: Teens experiment with limitations—they don’t try to experience their existence (like children do to feel the love of their parents) or to seriously engage in activities on the other side of social norms (as when adults visit swinger clubs to feel “free”). Instead, teens are simply interested in answering big questions about their abilities.
Fleeting: Teens feel entitled to change their mind and shift their fundamental ideas about the world—not because of insecurity or a lack of reliability but because that ability is seen as a fundamental privilege exclusive to being a teenager.

(Research used from www.redassociates.com)

By discovering these five aspects of what makes a teenager, well, a teenager, I can now get some further ideas of how to portray 'typical teenagers' in our film.

                                           Photo of variety of teenage girls

Our Pitch For our Teen Drama Film Opening

This is our Pitch for our opening title sequence for 'Isn't That Illegal'.
During our pitch we conducted primary audience and genre research with our classmates.

Film Pitch

Below is the video for the film pitch we presented to our class. Overall, it was quite successful, although we did have a few hiccups. For example, some of the links took quite a while to load, but this didnt cause too much of a problem. Overall, we had quite positive feeedback from the audience, for the most part. We were able to conduct our primary research, by asking members of the audience to come up and answer a few survey questions. (In return for chocolate). This was quite useful, as we were able to gain an understanding of what teenagers want in a teen film. During our pitch we conducted primary audience and genre research.